BARCELONA BUILDING CONSTRUMAT

2019

Client
Fira Barcelona

Services
Art Direction
Visual Identity
Event advertising
Programme
Social media
Signage and wayfinding

Agency
Exit Design

BBConstrumat is a biannual fair for the construction sector in Barcelona that has been around for more than two decades.

For the 2019 edition, a new visual identity was created and thought to be used across various platforms such as online, print, and on-site applications. For this new campaign, inspired by James Turrell's artwork, we played with an abstract and illuminated open red space that we used for the fair's global communication. The purpose was to visually convey the event's focus on the digitalization of the construction sector, as well as the technological innovation and new construction techniques that are transforming the industry worldwide.